Swiss luxury watch brand Hublot has announced global pop icon Jungkook as its new Global Brand Ambassador.
A much-anticipated announcement that’s being celebrated in Seoul and beyond, the collaboration bridges Hublot’s intricate craft of watchmaking with the pioneering musicality of a superstar artist who has defined the sound of a generation.
Hublot shared a post announcing their partnership with Jungkook writing : “With every moment comes purpose. Not defined by time, but by mastering it. Jung Kook embodies the spirit of flowing with precision, finding strength in rhythm, and elegance in control. Watch the journey unfold with Hublot.”
With the BTS icon mirroring Hublot’s innovation with genre-blending artistry, the collaboration is a seamless convergence of creativity, emotions and instinct.
A partnership that’s being celebrated by ARMY around the world, Jungkook and Hublot come together with cohesiveness and individuality in equal parts.
What are your thoughts of Jungkook’s partnership with Hublot? Visit Lyrical Muse for more celeb news.

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