Pharrell Williams debuted a slate of unreleased music during the Louis Vuitton Fall Winter 2026 Men’s show in Paris. The runway became a first-listen moment, unveiling four new tracks from artists across hip-hop, pop and global music.
Pharrell, in his role as Louis Vuitton Men’s Creative Director, introduced new recordings from A$AP Rocky, John Legend, Jackson Wang, and Quavo as part of the show’s soundtrack. All of the tracks were created under his direction and recorded in-house at Louis Vuitton’s Paris headquarters.
The original music, woven directly into the presentation, functioned as a live score rather than background accompaniment. It highlighted a collection built around the concept of timelessness, reinforcing the growing role of original sound as a core element of Louis Vuitton’s runway presentations.
The premieres included:
- A$AP Rocky — ‘Disturbing’ (feat. Pharrell),
- John Legend — ‘Pray For Ya,’
- Quavo’s — ‘Hit-A-Lik’,
- Jackson Wang — ‘Sex God'(feat. Pusha T)
“Sex God” also marks the first recorded collaboration between Pharrell Williams and Jackson Wang. According to the label, the unreleased tracks from Legend, Wang and Quavo are slated for upcoming album releases. This turns LV FW26 runway as their first public unveiling.
The show featured live performances by Voices of Fire on “The One,” featuring Pharrell, alongside l’Orchestre du Pont Neuf under the direction of Thomas Roussel. Appearances by Pusha T and BamBam on the runway further underscored Louis Vuitton’s close ties to contemporary music culture. The presentation unfolded inside a custom-built LV-themed house, designed to reflect the collection’s exploration of future living and human-centered design.
Pharrell’s approach continues a pattern established since his appointment at Louis Vuitton, where music functions as more than accompaniment. Previous tracks debuted at Vuitton shows have gone on to receive major industry recognition, including recent Grammy nominations for songs first heard on the brand’s runway. With design and recording studios operating side by side in Paris, Pharrell has increasingly blurred the lines between fashion presentation and music premiere.
As Louis Vuitton’s runway evolves into a platform for music discovery, the FW26 show underscored how fashion houses are shaping not just what audiences see, but what they hear next.
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