Netflix has released the first teaser for Boyfriend on Demand, offering an early glimpse at Blackpink’s Jisoo alongside Seo In Guk in the upcoming romantic comedy series set to arrive in 2026. The footage appears briefly in the platform’s newly unveiled Korean slate sizzle reel, but it was enough to confirm the project’s tone, cast and central premise.
Jisoo stars as Seo Mirae, a webtoon producer worn down by deadlines and emotional burnout. Her life shifts when she signs up for a virtual reality boyfriend service, stepping into a digital world built around tailored romance. Seo In Guk plays Park Gyeong Nam, her charismatic virtual partner, whose presence blurs the line between curated fantasy and genuine connection.
Kim Jung Sik writes and directs the series, which blends workplace fatigue, technology-driven intimacy, and classic rom-com rhythms. The teaser suggests a light but self-aware approach, leaning into humor and emotional unease rather than spectacle. Netflix has not confirmed an exact release date, but the platform places the series in its 2026 lineup.
Boyfriend on Demand also reflects Netflix’s continued investment in star-led Korean originals that sit at the intersection of pop culture and digital life. For Jisoo, the role marks another step in her acting career, this time anchored in a contemporary setting shaped by work culture and virtual escapism. For Seo In Guk, it continues his steady run of character-driven television projects.
The series joins a crowded 2026 Netflix slate packed with major Korean stars, signaling how central K dramas remain to the platform’s global strategy.
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