Popular Chinese actors Jiang Heng and Li PeiEn finally launched their much-anticipated CP brand collab with L’Oréal Paris.
Known by their pairing name JiangLi, the pair were named Brand Friends of L’Oréal Paris showcasing the brand’s sunscreen with its high SPF and a lightweight feel.
Two promo videos showcase each actor recommending sunscreens with Jiang’s video focused on #LOréalSmallSilverTubeSunscreen and Li’s video showcasing the #LOréalSmallGoldTubeSunscreen.
Described as “as ideal for oily skin, whether cycling, playing sports, or camping” and “essential for every outing,” both sunscreens were equally popular among fans who rushed to support the pair.
According to the official first day sales report, TMall sales exceeded six million within one minute of the official announcement while total sales across TMall + JD. com + Douyin exceeded 10 million within 24 hours of the announcement.
The impressive first day sales record highlights JiangLi’s selling power and impact as they ace their first-ever combined brand collaboration.
Having established their popularity through BL series ABO Desire and C-pop group Desire4, both Jiang Heng and Li PeiEn have had incredibly successful solo brand collabs including Jiang for Rocking Zoo and Li for Guerlain and Mistine.
Now with their first partnership as a pair with a global brand like L’Oréal Paris, JiangLi are set for bigger and brighter achievements in the future.
Fans have been sharing their excitement about their collaboration on tags like QUIET LUXURY JIANGLI AURA and #JIANGLIxLOrealPARiS.
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