After months of speculation and sky-high demand, KPop Demon Hunters is officially stepping into the merch era. Netflix, in partnership with Mattel and Hasbro, has unveiled the film’s first-ever toy and merchandise lines. This gives fans their most tangible connection yet to the breakout animated phenomenon.
The reveal took place at the Nuremberg Toy Fair, where both toy giants showcased a wide range of collectibles inspired by the hit Netflix film. This includes everything from premium dolls and action figures to light sticks, board games, and role-play weapons. For a title that became Netflix’s most-watched project of all time, the announcement feels less like a surprise and more like long-overdue validation.
Mattel leads the rollout with an expansive lineup anchored by lead girl Huntrix. The line features individual dolls of Rumi, Zoey and Mira, each designed to mirror the characters’ distinct personalities, fashion sensibilities, and stage presence.
Every doll comes dressed in premium fabrics with meticulously detailed accessories that echo their on-screen looks. The result is a rare and compelling crossover between modern K-pop aesthetics and American Girl’s legacy craftsmanship.
Beyond the American Girl collection, Mattel expands the universe with fashion dolls in debut outfits and singing dolls in performance looks. The lineup also includes action figures, collectible dolls and character keychains featuring Huntrix, Saja Boys and Derpy.
The company also taps into nostalgia and family play with a themed UNO deck, Polly Pocket sets and Little People Collector figures.
Hasbro’s lineup leans hard into play and fandom.
The company introduces NERF blasters modeled after Huntrix’s demon-hunting weapons, including Zoey’s Spirit Blades, Rumi’s Four Tiger Sword, and Mira’s Curved Moon Sword. Each design reflects the characters’ distinct fighting styles and personalities. Hasbro also launches two Furby Furblets inspired by Derpy Tiger and Jinu of the Saja Boys. The interactive toys feature over 45 sounds, themed accessories, and convenient keychain clips.
For fans who live for concert culture, Hasbro’s light sticks modeled after Huntrix and the Saja Boys promise synchronized, glow-up “concert-style play.” The interactive designs let fans recreate performances and sing-along moments at home. A KPop Demon Hunters edition of Monopoly rounds out the lineup. The themed game invites players to rehearse, hunt demons, win awards and compete for fans.
The merchandising push arrives after KPop Demon Hunters shattered all-time records. It amassed over 482 million views in the second half of 2025 alone. The film’s soundtrack also dominated the charts, with “Golden” reaching No. 1 on the Billboard Hot 100. Alongside its commercial success, the animated hit earned Golden Globe wins and multiple Oscar nominations. With a sequel already in development, the franchise’s expansion now feels inevitable.
Pre-orders for the American Girl collection are now live, while release dates for the remaining products remain under wraps — for now.
What do you think of “KPop Demon Hunters” finally getting the merch treatment it deserves? Share your thoughts with us on X and Instagram. Visit Lyrical Muse for more pop culture news, drops and deep dives.
(Featured Image Credits: Netflix, Mattel and Hasbro)
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