Global Ambassador
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Jungkook joins Chanel as Global Ambassador for Fragrances & Beauty

BTS’s Jungkook has been named Chanel’s new global ambassador for Fragrances and Beauty, marking a major crossover moment between K-pop influence and luxury fashion. Continue reading
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BTS’ Taehyung named Global Ambassador for Paradise City, Incheon

Paradise City has introduced BTS’ Taehyung as its newest global ambassador, launching the partnership with a cinematic campaign that sparked major online buzz. Continue reading