Demna
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Demna reinvents Gucci with debut collection “La Famiglia”: Heritage meets irony

Gucci’s new creative director, Demna, launches his debut collection La Famiglia with a bold family of archetypes, heritage reinventions, and a Spike Jonze film starring Demi Moore. Continue reading
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From sleek to fringe: Demi Moore surprises with new “Gucci Bangs”

Demi Moore reveals her temporary “Gucci bangs” in Gucci’s short film The Tiger, a cinematic debut under new creative director Demna, styled by Dimitris Giannetos. Continue reading
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Alia Bhatt brings Gucci drama to Milan in Demna’s first show

Alia Bhatt’s dramatic Gucci look at Milan Fashion Week marked her role in Demna’s debut—a theatrical showcase that turned fashion into cinema. Continue reading