Changbin of K-pop group Stray Kids has been named the first global brand ambassador of American footwear brand Autry.
On February 26th, WWD exclusively revealed that Seo Changbin – who gained global acclaim as part of Stray Kids is Autry‘s first-ever global ambassador.
The announcement of his new role was accompanied by a campaign where Changbin showcases key looks and sneakers from Autry’s spring 2026 range such as the ’80s-inspired Super Vintage Medalist, and the hi-tech Hyperway.
Speaking of his appointment, Changbin said : “I am happy to join the Autry family. I’ve always been drawn to brands that honor their legacy while embracing innovation and a forward-looking approach to creativity. Autry’s heritage and understated confidence resonate deeply with me, and I’m excited to begin this journey together.”
Described as ” aglobal icon embodying creative energy and charismatic confidence,” Changbin makes his mark in fashion led by his authentic style, underscored by modernity and timelessness in equal parts.
Changbin who has earned international accolades as a singer, songwriter and producer since 2018 debut is now establishing his name in global fashion with this new role.
(Featured Image courtesy of IG @autryglobal)
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