Orm Kornnaphat joins Bvlgari as brand’s newest Friend of the House

Orm Kornnaphat

Thai actor Orm Kornnaphat has been named Bvlgari‘s newest Friend of the House.

The partnership between the beloved Thai star and the Italian luxury jewellery brand was officially announced on Sunday, February 22.

Orm who has established her presence in fashion and luxury has forged a longstanding relationship with Bvlgari, making several appearances for the brand at events.

To mark the new partnership, Orm was portrayed in a series of images promoting the newly debuted Serpenti Viper jewelry collection. A signature line of the brand – dating back to 1848 – the collection continues to evolve with the

Dating back to 1948, the Serpenti line is a signature of the jewelry brand and continues to transform, with the latest line presented in early January.  

Speaking of her new role, Orm said : “Wearing Bvlgari allows me to truly express my elegance and individuality. I am fascinated by Bulgari’s dedication to creating beautiful designs, each piece telling its own story and enhancing elegance in everyday life. I feel incredibly grateful and honored to be a part of the Bulgari family.”

As a Frienf of Bvlgari she joins an extensive roster of global icons from global ambassadors Dua Lipa and Anne Hathaway, Japanese stars Kento Nakajima and Ren Meguro , Afra Saraçoğlu in Turkey, Lama and Tala Alakeel in the Middle East and fellow Thai sensations Davika Hoorne and Mile Phakphum.

A powerhouse talent whose global influence saw her emerge as 2025 Paris Fashion Week’s strongest celebrity voice in terms of Media Impact Value (MIV), Orm continues to make a name for herself in entertainment, fashion and beyond.

What are your thoughts on Orm joining the Bvlgari family? Visit Lyrical Muse for more celeb and fashion stories.


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