Yuta of NCT has announced the launch his own jewellery brand UnBave.
With his debut collection – a range of delicate, jewel-encrusted rings, earrings, bracelets and chains in both silver and brass options – rooted in liberating our individuality, Yuta’s creativity takes shape with elegance and confidence.
Channelling the motif of a butterfly flapping its wings freely, the collection is dynamic, luxurious and elegant with each piece set to break stereotypes and celebrate your natural beauty, laden with grace and authenticity.
Highlighting the idea of liberation from expectations and burdens, the brand’s website reads : “In this ever-changing era, there is no need to pretend to be strong or hide your weaknesses. As you dance freely like a butterfly, your natural beauty will emerge. As long as you have the light to affirm who you are here, your jewelry will quietly touch the core of your heart, gently ignite your confidence, and guide you to your true self.”
With the launch of UnBave, Yuta becomes the first NCT artist who isn’t a brand ambassador but the founder of his own jewellery brand.
Pre-orders for Yuta’s debut collection at UnBave will be available from Thursday, February 26, 2026 – and the brand ships worldwide
Check out the UnBave website to browse the collection of accessories.
Excited to shop Yuta’s debut collection? Don’t forget to check out other celeb stories on Lyrical Muse.
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