Chinese multi-talented superstar Wang Yibo has unveiled his first collaboration with Jimmy Choo.
The brand’s first male global ambassador Yibo shared his campaign for new Bar Holdall handbag on his Instagram. The post shows Yibo styled in oversized jackets, cropped trousers, and a custom 85 x Jimmy Choo cap showcasing the versatile holdall.
In the ‘Bloom with Jimmy Choo’ campaign, Yibo is seen with wide range of the bag – available in biker leather, grained calfskin, and multiple colors – against an grungy industrial setting offset by delicate floral accents.
Yibo who has been part of the Autumn 2024 and Spring 2025 campaigns, continues his influential presence as part of the brand’s Spring 2026 campaign.
Showcasing a blend of soft romance and rugged style, Jimmy Choo stores have already showcasing the new campaign featuring Wang Yibo – much to the excitement of his global fanbase.
Known for his acting, singing, modelling and motorcycle racing career, Wang Yibo’s versatility is a perfect match for the brand’s diverse new product.
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