Korean hair care brand LADOR is set to launch a new fragrance inspired by global icon and BTS member JIMIN.
The perfumed hair gel named ‘Angel Muguet’ will launch on February 1 and is infused with the scent of lily of the valley.
A poetic promo video introduces the product, led by Jimin’s gentle voice diving into the purity of the flower and the joy it evokes.
As LADOR‘s global ambassador Jimin adds an elegant luminescence to the product, elevated by how Jimin’s blond, earring-glinting promo shots compliments the minimal yet luxurious frosted bottle.
The buzz for the launch is global as ARMY everywhere took to social media to express their excitement, celebrating with hashtags like #JIMINxLADOR.
Later, a LADOR pop-up store in Paris also highlighted the launch with a captivating new image of Jimin, adding further to the anticipation for the product.
Excited for the LADOR and Jimin collab? Let us know. Visit Lyrical Muse for brand news, fashion updates and more.
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