Thai actresses Lingling Sirilak Kwong and Orm Kornnaphat Sethratanapong have been named brand ambassadors for Dior.
The duo popularly known as LingOrm rose to fame starring together in breakout GL drama The Secret of Us in 2024, followed by Only You this year, have established the growing influence of the Thai GL on a global scale.
Lingling and Orm who made their Paris Fashion Week debuts at the Dior show in March and appearing again for Jonathan Anderson’s debut womenswear show in October, have cemented their presence and value in the fashion world.
Dior which was one of the first French luxury houses to tap into the soaring popularity of Thai entertainment by signing popular Thai actors Mile Phakphum Romsaithong and Apo Nattawin Wattanagitiphat in 2023 continue to show support to the growing Thai wave.
In a statement shared exclusively with WWD, the brand hailed LingOrm as “a captivating duo who perfectly embody Dior’s spirit of freedom and constantly reinvented elegance.”
With more and more Thai stars making their mark in global fashion, more brands are taking note of the industry that is beginning to rival K-pop in its reach and influence.
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