In a deliciously unexpected crossover of pop culture and pantry staples, Selena Gomez has officially launched her own limited-edition Oreo cookie—infused with childhood nostalgia and spiced with horchata-inspired flavor. The singer, actress, and entrepreneur teamed up with Oreo to co-create the special release, which dropped in the U.S. earlier this June and is now rolling out globally.
The Limited Edition Selena Gomez OREO Cookies are the first of their kind, dreamed up by Gomez herself in collaboration with Oreo’s product innovation team. Drawing on personal memories and cultural roots, Gomez wanted the flavor to reflect the comforting, creamy, cinnamon-laced profile of horchata, a drink she grew up loving.
The final result is a layered treat: chocolate and cinnamon crème over a sweetened condensed milk-flavored crème, dotted with cinnamon sugar inclusions—all tucked between chocolate cinnamon wafers.
“Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment,” said Gomez in a statement. “I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I’m excited for my fans to try it.”
But the cookie isn’t the only thing getting remixed.
To pair with the launch, Selena Gomez has also unveiled a new version of her 2019 collaborative track “I Can’t Get Enough,” originally recorded with Benny Blanco, J Balvin and Tainy. This playful remix, timed to the summer release, offers a livelier tempo Gomez says mirrors the mood of the cookie collab: upbeat, nostalgic, and perfect for sunny days. Fans can even access the song by scanning a special cookie from the pack—one featuring Selena’s signature, hidden like a golden ticket in one of every three packs.
This is the first time Oreo has ever included a celebrity autograph on a cookie, and it’s part of a larger set of custom embossments designed by Gomez. Six unique designs, including one emblazoned with “Selenators,” make up the limited-edition cookie range, positioning it as both a sweet treat and collector’s item for her devoted fanbase.
The partnership also comes with purpose. Oreo has pledged a donation to the Rare Impact Fund, the non-profit Gomez launched in 2020 with the goal of expanding mental health access for youth worldwide. “I do love Oreo cookies. I only want to do partnerships that are authentic to me. That’s why this partnership from the creation of the cookie, to giving my fans something special with the remix which you can listen to by scanning my signature Oreo cookie,” Gomez says. “In addition, Oreo is making a donation to the Rare Impact Fund, which is incredibly important to me.”
For Oreo, the collaboration marks a playful step further into music and entertainment culture. “Tapping into Selena’s world—her cultural roots, her loyal fan base, her musical journey—propels the Oreo brand’s cultural relevance and playful personality to new heights,” said Michelle Deignan, Vice President, Oreo U.S.
The Limited Edition Selena Gomez OREO Cookies became available for presale on June 2 via Oreo’s official site and hit retail shelves nationwide on June 9. International fans in Canada and Brazil can also find the packs in stores now, while Australia and New Zealand saw their launch on June 17. The cookies will only be available for a limited time, while supplies last.
For those wondering, Gomez’s go-to method for enjoying an Oreo? Dunked in milk—with a fork. “Not sure how or why I even started doing it that way,” she said. “But I recently shared a very old photo of me eating one with a fork. Highly recommend trying it.”
Visit the official Oreo website for more information and updates on the collaboration!
Tried the horchata twist? Tell us how you’re dunking it on X and Instagram (@lyricalmuseblog). For more music-meets-culture stories, head to Lyrical Muse website!
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