Acclaimed Chinese actor Jackson Yee is the first to present LINDBERG‘s new collection celebrating the eyewear brand’s 40th anniversary.
As Global Brand Ambassador for LINDBERG, Yee presents the the new blok titanium collection laden with his allure and charm. Balancing mastering complexity and simplicity with his distinct flair, Yee showcases the brand’s elegant titanium mastery with grace.
The award-winning Danish brand posted about the new collection and Yee’s involvement in the campaign on Instagram, writing : “Introducing blok titanium. LINDBERG reunites with global brand ambassador Jackson Yee (Yi Yang Qian Xi) to unveil the new blok titanium collection. Four decades of titanium mastery, expressed through a revolutionary screwless, cubical hinge design.”
Transforming conventional eyewear construction through its innovative monobloc milled cubic hinge, the new collection sees LINDBERG continue to evolve and elevate its four decade legacy.
On the work front, Jackson is set to star Zhang Yimou‘s new espionage film Scare Out, a Chinese New Year release, out in cinemas on February 17.
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