From iconic comebacks to personal transitions and topical deep dives, we have a varied range of messages and plenty of catchy soundscapes on offer for our New Music Friday picks this week.
BABY QUEEN – “I Hope You Don’t Remember Me”
South African-born, London-based alt-pop riser BABY QUEEN makes a commanding return with entralling single “I Hope You Don’t Remember Me.”
A pop ballad that sways sharply between bitterness and forgiveness, the track is laden with defiance to rise about any feeling of rejection. Capturing being forgotten and wanting to forget, the track channels complex emotions into a visceral soundscape.
Speaking of the track, Baby Queen says, “This song is about an urge to revoke my memory from somebody else’s mind after perceived rejection (partly in defiance and partly out of shame) and have them be erased from my own in return.”
Emotive, personal and relatable all at once, the scintillating production delivers a glimpse of what’s to come from the singer-songwriter.
Connect with Baby Queen : Instagram
Light Bird – “Williamsburg Bridge”
Queer folk/rock artist Danni Hoshino aka Light Bird, takes us through a personal journey on new single “Williamsburg Bridge,” a vulnerable yet relatable offering that encapsulates joy, fear and doubt in equal turns.
Rooted in her move to NYC and her transition, the track captures pivotal moments in Hoshino’s story while also resonating with anyone who has decided to honor their true selves after inner turmoils.
Speaking of the track, she says,“Williamsburg Bridge” is an ode to a tradition for all New Yorkers—crying on public transit. “This song is like the cold open of my movie. After I moved to Brooklyn, after I came out, after my former life imploded,” she says. “It’s about riding on the J train from Manhattan back to Bushwick and reflecting on all those changes: some beautiful, life-giving, mind-expanding; others hard and sad and incredibly costly.”
Cathartic and emotive underpinned by catchy sonics, Light Bird emerges anew in life and her craft.
Connect with Light Bird : Instagram
A*Teens – “Iconic”
Swedish pop phenomenon A*Teens returns with new music for the first time in more than two decades with “Iconic.”
A catchy anthem – written by the award-winning team behind Loreen’s Eurovision-winning “Tattoo,” – the track is rooted in an expansive chorus that keeps us grooving long after the last notes fade.
One Sweden’s biggest music exports of all time, A*Teens has a made fitting comeback laden with “iconic” energy ahead of competing in Sweden’s most-watched television event Melodifestivalen.
Connect with A*Teens : Instagram
Mathame – “Lose Yourself”
Italian DJ and production duo Mathame delivers emotech anthem “Lose Yourself,” an immersive offering rooted in expansive synths and layered vocals.
Led by hypnotic chants of “lose yourself,” the alluring production pulls into a highly topical conversation about AI and creativity with its AI-assisted visuals.
Capturing the message that technology doesn’t replace artistry but that it accelerates imagination, the striking visuals are futuristic yet completely underpinned by Mathame’s expressive musicality and intricate narratives.
Connect with Mathame : Instagram
Which song is making your playlist this week? Don’t forget to check out our New Music Friday playlist on Spotify.
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