LOEWE has unveiled their 2026 Lunar New Year collection in collaboration with the Shanghai Animation Film Studio in partnership with their Global Brand Ambassador Chinese multi-hyphenate star Wang Yibo.
Welcoming the Year of the Horse with a themed collection, the luxury brand has shared an animated short film narrated by and starring Yibo.
Led by Yibo’s evocative yet calming voice, the story pays ode to to Peng Wenxi’s classic children’s story The Little Horse Crossing the River, delivering an uplifting message on self-confidence and courage.
The vibrant film and Yibo’s charismatic presence, comes alive at the intersection of fashion, storytelling, and imagination perfectly reflecting LOEWE’s deep love for Chinese animation art and classic literature.
The collection as well as the short film is live on LOEWE website.
You can also check out fan reactions to Yibo’s involvement in the project through #WangYiboxLoewe on social media.
What do you think of Yibo’s partnership with LOEWE and the new collection? Share with us on X and Instagram, and visit Lyrical Muse for more fashion and culture stories.
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