Seen videos of “I woke up in a new Bugatti” floating your For You Pages? This social media trend – which already went viral once before – has resurfaced with many creators uploading their take of the “Bugatti Challenge.”
Here’s everything you need to know about “Bugatti Challenge”
What is the “Bugatti Challenge” ?
Known as the “Bugatti Challenge” Ace Hood’s 2013 track “Bugatti,” the trend usually involves two people. It shows one person sitting on the floor, pretending to drive a car as another person off camera pulls their feet to slide them out of the frame.
A hilarious wave of videos that mimic luxury car takeoffs – with the audio “I woke up in a new Bugatti” – have been going viral. The trend has also sparked a renewed love for the song and its cultural impact.
Before becoming a viral social media meme, the song “Bugatti ” from Ace Hood’s Trials & Tribulations album featuring heavyweights Rick Ross and Future was already a massive hit – even charting on Billboard and earning a BET nomination.
When did the “Bugatti” trend start?
The “Bugatti Challenge” trend went viral for the first time in 2023. The origin of the trend is not clear, however, a video from March 2023 seems to be one of the most popular.
In the video, with more than 16 million views as of mid-July 2025, a toddler is seen sitting on the floor before she is yanked off screen when the chorus, “I woke up in a new Bugatti,” plays.
The videos are mainly popular for its chaotic vibe, especially when things don’t go according to plan and people fail to pull each other off screen.
Have you tried the “Bugatti Challenge”?
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